You can obtain marketing through your chamber. Free marketing will expose customers to your business with no extra cost to you. Take advantage of free positive brand recognition and exposure on the chamber’s website and larger social networks, and the many cost-effective advertising and sponsorship opportunities offered by chamber newsletters, digital marketing campaigns, and events to reach more of your market for less.
The chamber of commerce might promote your business, especially when you first become a member. Chambers have many marketing venues, including their website, social media, community events, and print advertising. The chamber of commerce likely has a larger following than your business, so any exposure the chamber gives to your business can be beneficial.
Chamber members will often offer discounts to one another. Is your business having a lunch meeting? Check for discounts with restaurants who are members of your chamber. Need special fliers for an event or sale? A print shop that is a chamber member might offer you a reduced rate.
Being a chamber of commerce member makes your business more desirable to customers. When a small business is a chamber of commerce member, consumers are 80% more likely to purchase goods or services from the business in the future (The Schapiro Group, 2012). A chamber membership can increase your profits because customers view your business more favorably.
A chamber of commerce supports member businesses. It acts as a voice for the common interests of members. You also have the opportunity to get involved in your chamber. You could have the chance to influence your local government on issues that impact small businesses.
When you join a chamber, you can network with other member businesses. By networking, you get to know others in your community, develop partnerships, and support other businesses. If your business is ever in need, you’ll have a community of business owners to turn to for help.
Your chamber of commerce might host professional development events. These events might include training or meeting opportunities. These opportunities help you learn or improve upon skills that are essential to running your business. You can use the professional development events to better your company without breaking your budget.